Breathe
By Susana Moscatel
Many years ago, when I was doing a very joyful pop culture show for broadcast television everyone told me that anything with the word "culture" in it was almost a miracle to get on the air, considering that it would scare the audience away. So in between jokes someone in production referred to my cleavage saying to "show more ratings" so they wouldn't take us off the air. Eventually they did, as always happens on TV, and I highly doubt my bra size or the quality of the pushup had anything to do with it. I don't tell this as just one more of the many stories we've heard about the media's approach to women, I tell it because it's suddenly very clear to me that this and a thousand other examples were proof that this is truly how they think mass success is achieved. "Chichis. Insults. Racism. Gossip. Other people's tragedy". Each generation rediscovers them as if they had never existed before and makes use of them, demanding that these contents are the only ones that generate ratings.
