Document
Breathe
Sign In Subscribe

Soledad Durazo

Content or content?

The official and the opposition have done their job, and they present us with two candidates who, according to their calculations, are the ones who can win the most votes.
Content or content?
By Soledad Durazo

What is more important in a perfume, the container, i.e. the bottle, or the content or scented liquid?

The logical thing to think is the content, but those who know about sales may say no, that what matters is the bottle, the presentation. And maybe they are right if their market research tells them that those who buy perfume look at the bottle as the determining factor in paying for the product.

How many times have we made mistakes in our personal, professional and even love decisions because we have focused on aesthetics and not on what works for us?

Read next

Women at the forefront of the debate, leading the way to a more inclusive and equitable dialogue. Here, diversity of thought and equitable representation across sectors are not mere ideals; they are the heart of our community.