Business intuition?

By Olivia Medina

Sometimes we think that intuition has no place in a world as "rational and mundane" as business, we must analyze data, go to the measurable, to the real, and rely only on that: what do metrics, analytics, projections tell us? And do not bring into the equation something as intangible as "female intuition" (although I am sure that men also have it, but very dormant).

Well, let me tell you a story that happened to us just this year, 27 years after the company was created, with all the wisdom we have accumulated, with a sales system that we have built based on experience and common sense.

They contacted us by mail (as many clients do) asking for a quotation for an unusual amount of tea, in our "system" this kind of quotations are seen directly by the Commercial Director, who besides having a lot of experience in sales and knowing the ins and outs of the company, is also a partner and a relative of mine. She communicated with the potential client, first by e-mail to check the seriousness of the request and then by telephone. She followed all our guidelines (filling out a new customer form, proof of tax status, etc etc) and even found out much more than what we do when an order is "normal".