Breathe
By Marilú Acosta
For 44 billion dollars, a solid verification was exchanged for a paid one, regardless of the number of followers, the relevance of its contents or if it is really the person it claims to be. The fight for freedom of speech was Elon Musk 's (South Africa, 1971) banner to "take back" Twitter. Boasting an I do everything right Musk tweeted that he would make Twitter profitable and make fake accounts disappear. Without having the money for its purchase, he indebted the company itself to become its CEO.
Since he took over Twitter, he fired more than 80% of the employees, closed one of the three data centers, eliminated the moderation area and started charging for account verification, with a very lax sense of understanding verification with blue and gold badges. Some for individuals for $8 per month and others for organizations for $1,000 per month. He notified of layoffs by e-mail or by canceling office entrance cards. Faced with criticism from his employees, he sent an email asking for their resignation if they were not willing to create the new Twitter. Many resigned leaving the system vulnerable and even forcing Musk to ask them not to leave. Gone was the communications department and now emails sent to press@twitter.com receive a simple automatic reply: 💩. Once he reduced from 8,000 to less than 1,500 employees in April 2023 he decided to hire a new CEO: Linda Yaccarino (USA, 1963). With this decision she makes it clear that the most important thing is the advertising revenue, Yaccarino comes from being international head of advertising at NBC Universal, under her command they entered more than 100 billion dollars from the sale of ads, just what Twitter lost at the time Musk bought and ran the company.
