"I don't know anything about politics."

By Laura Brugés

We are in campaign and the Green Party is doing it again by hiring influencers, but unlike the 2021 federal election where there was a sanction, in this 2024 electoral process that is underway they did it during the campaigns and they apply other criteria framed in the Electoral Law, which they are also skipping, because they are not reporting the expense for these activations. 

As a journalist and creator of digital content I say that if a political party decides to assume the cost of paying personalities and if necessary assume a costly fine, it is because they know the power of social networks on young people and in particular those who are going to vote for the first time. We are talking about 30% of the country's nominal list, that is, 26.2 million young people between 18 and 29 years old who could be voting in the 2024 elections, according to information from the National Electoral Institute (INE). No more to size up! 

Another point that catches my attention is that given the lack of credibility in political parties, they have to turn to content creators of anything that has nothing to do with political activity and that due to their ability to condition the purchasing decisions of their followers, it was believed that in the public sphere, they could sell a candidate as a product. And no wonder, seven out of 10 Mexicans have little or no confidence in political parties, according to INEGI's National Civic Culture Survey (ENCUCI) 2020, the last one on record.