Breathe
Women, nothing can stop us!
Although every day more and more gender barriers are being broken down in Mexico, the reality is that there are still many things that hold women back: the inequitable burden of household work and family care, a system designed and built taking the model of "man" as the generic human being. In short, the results of a system that is not equal are in the statistics. But how does a woman make a difference in a world full of challenges?
Dalia is the owner of "El Changarrito"; for her, success is the result of different factors: diversifying the tools she uses, challenging herself professionally, learning and innovating. She says that being a mother and entrepreneur is not an easy path, but involving her children in the process allowed them to excel and value the effort of work. As a result, digital resources are used as sales tools in her family.
Verónica Juárez is the owner of a business that she also runs, with a story that began out of necessity. Her son opened the store due to lack of work. Verónica prepared herself and, like Dalia, took a training course promoted by the Mexican Coca-Cola Industry and the Coca-Cola Foundation, in which several women have been trained in key areas such as business skills, access to services and financial assets. These courses, like the free "Capacitación a Tender@s" program in partnership with Fundes, an organization that promotes the development of small and medium-sized enterprises, have evolved to be available 24 hours a day and easy to access because they are virtual.
For Fundes, the challenges faced by women entrepreneurs in Mexico are restricted access to training, limited financial education, and, as Nobel Prize-winning economist Claudia Goldin points out, the additional burden of responsibilities.
This challenging landscape is where exceptional women entrepreneurs demonstrate that it is essential to believe in their abilities in order to expand any project.
Liliana is another example of this resilience, like Dalia and Veronica. Faced with the difficulties brought on by the pandemic, she changed the focus of her business to become a successful grocery store that is well known in her community. In the face of this, the courses have helped her to improve the accounting in her business and to offer home delivery.
Like them, a woman who makes a difference not only represents endless opportunities for her family and community, but is also a fundamental pillar for the growth of the country's economy. For this reason, the Mexican Coca-Cola Industry promotes female empowerment through actions such as courses that provide results. This is driven by the idea that investing in the development of a woman's skills is investing in the development of the entire country.
With more than 180,000 women who have been part of these programs throughout the country, each one of them has demonstrated that empowering a woman positively impacts an entire community and becomes a beacon of inspiration for other women seeking to overcome challenges.
The opinions expressed are the responsibility of the authors and are absolutely independent of the position and editorial line of the company. Opinion 51.
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