Threads: Do we need another social network?

By Aura López

If you haven't opened your Threads account by now, you're already late. But is it really necessary? A bit of context. For several months, there was a rumor that Meta (Mark Zuckerberg's company, owner of Facebook, Instagram, WhatsApp and Oculus), would launch its own version of Twitter with the great differentiator that it would be less toxic and more good ondita. It is well said that when the river is full of water, that's why, days before the supposed launch, the CEO of Twitter, Elon Musk (multibillionaire, founder of Tesla, Space X, incendiary figure that adopted the style a la Trump and publishes a string of nonsense on his social network decided to challenge, in his tweets, the CEO of Meta, Mark Zuckerberg, another character who has a more reserved style but is not a gold coin either). Aha, Musk vs Zuckerberg. For days, the media talked about Musk challenging Zuckerberg in physical combat, whether the fight would be hand to hand, whether Musk was already training (because he was clucking all over the place), whether the fight would be in the Colosseum...(Come on, none of them reach Gladiator but...). To make a long story short, the launch of Threads, the app that would compete with Twitter, would be released on July 6, but the hype (or rumors) was so great that its release was brought forward and five days after its launch it reached 100 million registered users, breaking the record (it took Tiktok nine months and the fashionable app, Chat GPT, two).